“The empires of the future are the empires of the mind.” – Winston Churchill

You may be familiar with the phrase “Your Thoughts Shape Your Reality.” For those of us who have to make public presentations, we know this as a truth. Our thoughts turn into words. Our words create images in our minds as well as in the minds of our audience. Allow me take a moment to remember and then share with you a glimpse into how imagery improves our performance. This is especially for public speakers.

Start with A Little Science

As a way of getting started, let’s take a quick step back and begin with a little science. Then we can zoom forward and land precisely on how imagery enhances performance for us presenters.

First, this is an MRI image of the human brain.

This is not.

And this is really not.

This is a photo of three cute little kids with light bulbs above their heads. In North America, a light bulb above someone’s head signifies a “bright idea.”Distinguishing between the human mind and the human brain is essential. Our brain is our physical machinery, but our mind is what we can do with or create with our brain. Physical machinery, or neurons, does not distinguish between physical performance and imagined performance. The mind knows the difference. You cannot fool the mind. However, the human brain will respond in roughly the same manner despite whether we perform a specific act – such as making a public presentation – or imagine performing that same act.

Once again, this signifies the human brain.

This image signifies the mind. This woman, at least for the purposes of this presentation, is using her imagination. She may be wondering what her fiance will do tonight at dinner. Will he propose to her in the manner in which she has laid out for him, as her preference? If she imagines him talking about himself all evening, her imagery will cause her to feel mad and to poorly influence their evening out. If she imagines him proposing perfectly, her imagery will improve her performance or how she interacts throughout the evening.

This man – let’s call him the fiance – seems to be capturing on paper the image that he holds of himself in his mind’s eye proposing to his fiance in just the manner that he has remembered as her preferred mode. Perhaps he is down on one knee, gazing lovingly up into her eyes…

A little more science.

If a researcher was to look at this picture, she might say that while this person was alive, that he had Alzheimer’s disease. She can tell by the small bright yellow area that is lit up. This is a neuro-signature, and it represents a little bundle of neurons that are typically activated when a patient is spoken to if they have Alzheimer’s disease.

We don’t have to limit how we utilize the knowledge of neuro-signatures. We can use it to assist us in becoming better speakers. I’ve always imagined that a neuro-signature looks a little like a lightning bolt.

Our physical machinery and our conscious mind are different.

Let’s say that the MRI scan on the right here is of myself while swinging a golf club when I was seven years old. The executive center of my brain, which is always alert to what’s going on, yells loudly, alerting all other neural resources within my brain to wake up! “All neural functions man your stations! This little kid is trying to do something new. I think he wants to hit that little white ball with the end of this stick. We want him to be successful.”

The MRI scan on the left is of me much more recently. With each subsequent rehearsal – and I have rehearsed thousands of times with a real golf club in my hand and my imagination – my neural signature is changed, improved, and refined. It now takes far fewer neural resources to perform the same task as when I was just seven years old. If we had a world-class professional golfer’s MRI scan to compare to, we’d find that their neural-signature would be just that much more refined again. Their brain’s neuro-signature would be more efficient and more refined.

We are born with a brain, but spend a lifetime developing our minds.

Our brain thinks and feels, but our mind is what gives meaning to our experiences, and it is our minds that find ways to use our brains in new and creative ways.

Being a member of a club like Toastmasters is excellent because we can practice and become better speakers, but meetings are only one-two hours long, once per week and we have to share the hour with 20-25 other people.


Take 10-20 seconds before you get out of bed in the morning to imagine yourself giving the best speech of your life. Before you go back to work each day at noon, spend 10-20 seconds seeing yourself in your mind’s eye meeting all the feedback that you’ve received since becoming a Toastmaster. Don’t pretend that you’re the best. Allow yourself to practice seeing yourself performing at your best. Your mind won’t be fooled into thinking that you’re standing in front of an audience when you’re still in bed imagining, but your brain will respond in almost precisely the same way. Refine your neuro-signature for public speaking and let’s see who becomes our newest outstanding speakers over the next few months.

Don’t just imagine that you’re giving a work presentation. See yourself giving the best performance of your life! I guarantee that you’ll not flop if you imagine giving your best presentation ever.

Counseling with Calgary Psychologists


As an Executive coach and licensed Psychologist, I assist professionals, individual entrepreneurs, and corporate clients with interests and challenges related to personal and professional leadership. Posts reflect client concerns and actions. You don't need to be an executive to secure coaching for yourself, but you should have a degree of ambition. Strategizing on how your career or life might improve and move forward takes time for reflection, either on your own or through dialogue. Opportunity is required to reflect well upon new and detailed information regarding your strengths and weaknesses. Sound consideration leads to a strategy that produces informed action, which precedes success. Wear your strengths like a badge of honor & be cautious of areas you may tend to error in.

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